The Captain’s Soul
Our first responsibility is to those who use, buy and distribute our products. We must develop, produce and market products that are unique, add value and we must charge a fair price.
Our second responsibility is to the team of people who make our business possible. This includes employees, vendors, sales agents and advisors who support what we do and help us to succeed. They must feel free to think about our decisions and to critique us without retribution. They need to be treated with respect and must be compensated fairly.
Our third responsibility is to the community. We will develop and manufacture our products in the United States of America, whenever possible and reasonable. We must be good citizens which includes following the rule of law and paying a fair tax.
Our final responsibility is to our shareholders. If we do all of the things above, shareholders will realize a fair return.
Captain Knoll’s LLC